Imakethi yentengiso yezilwanyana zasekhaya: Itekhnoloji yokufumana ukukhula

Kwiminyaka yakutshanje, imakethi yemveliso yezilwanyana zasekhaya ifumene ukukhula okukhulu, iqhutywa yinani elinyukayo labanini bezilwanyana kunye nokuzimisela kwabo ukuchitha kubahlobo babo boboya. Ngokutsho kuMbutho weZirhuma waseMelika waseMelika, umzi-mveliso wesilwanyana uye wabona ukukhula okuzinzileyo, ukufikelela kwingxelo ephezulu ye- $ 103.6 yezigidigidi ngo-2020 bhiliyoni ngo-2020. Le ndlela kulindeleke ukuba iqhubeke, ihambisa ithuba lokufumana amashishini kwicandelo lemveliso yezilwanyana kwicandelo lemveliso yezilwanyana.

Enye yezona zinto ziphambili ukuqhuba ukukhula kweentengiso zentengiso yezilwanyana zasekhaya kukudityaniswa kwetekhnoloji. Ukusuka kwiimveliso zononophelo lwezilwanyana ezinobuchule kwiqonga le-e-Commerce, itekhnoloji idlale indima ebalulekileyo ekwakheni ishishini kwaye ihlangabezane neemfuno zezinto ezivela kubanini bezilwanyana zasekhaya. Kwezi bhlog, siza kuphonononga ukuba amashishini kwimarike yentengiso yezilwanyana ezinokufumana itekhnoloji yokuqhuba ukukhula kwaye aqhubeke ngaphambili kule ndawo yokhuphiswano.

I-E-Commerce kunye neRetail

Ukunyuka kwe-E-Commerce kuhambise indlela ethengwa ngayo iimveliso ze-PET kwaye kuthengiswe. Ngokwenza lula ukuthenga kwi-Intanethi, abanini bezilwanyana zasekhaya banokukhangela ngokulula ngoluhlu olubanzi lweemveliso, bathelekisa amaxabiso, kwaye bathenge kwintuthuzelo yamakhaya abo. Olu tshintsho luye kwi-intanethi luvule amathuba amatsha amashishini ukuya kwisiseko esikhulu somthengi kwaye sandise ubukho babo kwimarike.

Ngokutyala imali kwiqonga le-E-commerce enobubele kunye nezicelo zeselula, amashishini emveliso kachwephesha anokubonelela ngamava angenamthungo abathengi bawo. Iimpawu ezinjengeengcebiso zobuqu, iindlela zokuhlawula ezilula zokuhlawula, kunye nokuzaliseka okusebenzayo kwe-oda kunokuphucula ukwaneliseka kwabathengi kunye nokuqhuba okuphindaphindayo. Ukongeza, ukuhambisa amacebo osasazo lwentlalo kunye neendlela zokuthengisa zedijithali kunganceda amashishini afikelela kwaye azibandakanye nabathengi abanokubakho, ukongeza ngakumbi ukuthengisa kwabo kwi-Intanethi.

Iimveliso zononophelo lwezilwanyana

Ukuqhubela phambili kwetekhnoloji kukhokelele kuphuhliso lweemveliso zokhathalelo lwezilwanyana ezinokufumana impilo kunye nentlalo-ntle yezilwanyana zasekhaya. Ukusuka kwii-strers ze-smart kunye ne-GPS trackers kwi-ofisi ezenzekelayo kunye neendawo zokujonga izilwanyana zasekhaya, ezi mveliso zibonelela ngokulula noxolo lwengqondo kubanini bezilwanyana. Amashishini atya malinise kuphando kunye nophuhliso ukwenza izisombululo zokugcina izilwanyana zasekhaya zinokuzihlula kwimarike kunye nokutsala abathengi beTekhnoloji yeTekhnoloji.

Ngaphaya koko, ukudityaniswa kweTekhnoloji yeZinto (iiot) itekhnoloji ye-PET ivumela ukuqokelelwa kweliso ekude kunye nokuqokelelwa kwedatha, ukuvumela abanini bezilwanyana, i-metric yezempilo, kunye neepateni zokuziphatha. Le datha ixabisekileyo inokusetyenziselwa ukubonelela ngeengcebiso ezenzelwe wena kunye nokuqonda, ukudala indlela elungelelanisiweyo nesebenzayo kwinkathalo yezilwanyana zasekhaya. Ngokuhlala ngaphambili kubuchwephesha bobuchwephesha, amashishini emveliso kamachweba onokuthi ayonakalisi njengeenkokeli kwishishini kunye nemfuno yokuqhuba kwiimveliso zabo.

Ukuzibandakanya kwabathengi kunye neenkqubo zokunyaniseka

Itekhnoloji ikwadlala indima ebalulekileyo ekukhuthazeni ukubandakanyeka kwabathengi kunye nokwakha ukuthembeka kwe-Brand. Amashishini anokwenza iinkqubo zoLawulo lobudlelwane (i-CRM) kunye nohlalutyo lwedatha ukufumana ukuqonda kubathengi kunye nokuziphatha. Ngokuqonda iimfuno zabathengi babo, amashishini anokulungelelanisa iminikelo yazo yemveliso kunye neendlela zokuthengisa ukwenza indlela eyakhiwe ngayo ijolise kuyo.

Ngaphezu koko, ukuphunyezwa kweenkqubo zokunyaniseka kunye neenkqubo zeMivuzo kwiiNkqubo zeSoftware okanye iqonga elikwi-Intanethi elinokuthi lingenise ukuthenga kwakhona nokukhuthaza ukugcinwa kwabathengi. Ngokunika izaphulelo ezikhethekileyo, umvuzo, kunye neengcebiso, amashishini anokomeleza ubudlelwane babo nabathengi kwaye benze isiseko somthengi othembekileyo. Ukongeza, ukuvelisa amajelo osasazo kunye nobambiswano lwezinto ezinqabileyo kunokukunceda amashishini ukuba anyukele ubukho bayo kwaye uqhagamshele nabanini bezilwanyana kwiNqanaba lobuqu ngakumbi.

Ukuphuculwa kweTyathanga

Itekhnoloji iphinde yaguqula iinkqubo zentshukumo yonikezo kwimarike yemveliso yezilwanyana. Kwiinkqubo zolawulo lweempahla ze-invenrios kwimpahla kunye nokuhanjiswa, amashishini anokufumana itekhnoloji yokulungelelanisa imisebenzi yabo kunye nokuphucula ukusebenza kakuhle. Ngokuphunyezwa kokulandela umkhondo we-Inventring Autodring, ukuqikelela ukuqikelela, kunye nohlalutyo lwexesha lokwenyani, amashishini anokwandisa i-chain yoNcedo lokuNikeza kwaye anciphise iindleko ngelixa eqinisekisa ukuhanjiswa kweemveliso ngexesha.

Ngaphaya koko, ukudityaniswa kwetekhnoloji ye-blockchain inokuphucula ukungafihli kunye nokulandelela kwi-chain yonikezo, ukubonelela ngokuqinisekiswa kwabathengi malunga nobunyani kunye nomgangatho weemveliso abazithengileyo. Eli nqanaba lokungafihlisiyo linokwakha ukuthembana kunye nokuthembeka kwamashishini emveliso yezilwanyana, ngakumbi kumzi mveliso apho ukhuseleko lwemveliso kunye nomgangatho yiparamount. Ngokwamkela iteknoloji yeTekhnoloji yeTekhnoloji, amashishini anokuphucula ukusebenza kwabo nokuphendula kwimicimbi yentengiso.

Ukuqukumbela

Intengiso yezilwanyana zasekhaya inika ubutyebi bamathuba amashishini ukuze achume kwaye akhule, aqhutywa sisidingo esandayo nekuphakathi. Ngokuchwetheza ngokuqeqesha, amashishini anokuhlala phambi kwejika kwaye afezekise iimfuno zezinto ezivela kubanini bezilwanyana zasekhaya. Ukusuka kwi-E-Commerce kunye nentengiso ye-intanethi kwiimveliso zokhathalelo lwezilwanyana nezicwangcisiweyo zabathengi, itekhnoloji ibonelela ngee-ariodward zeendlela zamashishini ukuqhuba ukukhula kwemarike yezilwanyana.

Njengoko ishishini liyaqhubeka nokuvela, amashishini athabathayo itekhnoloji kunye nezinto ezintsha ziya kubekwa kakuhle ukuba zenziwe kakuhle kwinkanuko yokukhula kwemfuno yokukhula kweemveliso zezilwanyana. Ngokuhlala uhlengahlengiswa kwiindlela zabathengi, ukutyala imali kwinkqubela phambili kwezobuchwephesha, kunye namava abathengi abakhethe, amashishini emveliso yezilwanyana anokwenza umphetho wokhuphiswano kwaye uzinze njengeenkokeli kule ntengiso iphumelelayo. Ikamva lemakethi yeZilwanyana zasekhaya ngokungathandabuzekiyo kunye netekhnoloji, kunye namashishini asebenzisana nawo aya kuvuna umvuzo wokukhula okuzinzileyo kunye nempumelelo.