Kwiminyaka yakutshanje, intengiso yeemveliso zezilwanyana zasekhaya ifumene ukukhula okubonakalayo, okuqhutywa linani elandayo labanini bezilwanyana zasekhaya kunye nokuzimisela kwabo ukuchitha imali kumaqabane abo anoboya. Ngokutsho kwe-American Pet Products Association, ishishini lezilwanyana zasekhaya libone ukukhula okuzinzile, ukufikelela kwirekhodi eliphezulu le-103.6 yeebhiliyoni zeedola ngo-2020. Lo mkhwa kulindeleke ukuba uqhubeke, ubonisa ithuba elinengeniso kumashishini kwicandelo lemveliso yezilwanyana.
Enye yezinto eziphambili eziqhuba ukukhula kwemarike yeemveliso zezilwanyana kukudityaniswa kwetekhnoloji. Ukusuka kwiimveliso zokhathalelo lwezilwanyana zasekhaya ukuya kumaqonga e-e-commerce, itekhnoloji idlale indima ebalulekileyo ekubumbeni ishishini kunye nokuhlangabezana neemfuno eziguqukayo zabanini-zilwanyana zasekhaya. Kule bhlog, siza kuphonononga ukuba amashishini kwintengiso yeemveliso zezilwanyana angasebenzisa njani itekhnoloji ukuqhuba ukukhula kwaye ahlale phambili kolu khuphiswano.
I-E-yorhwebo kunye noRhwebo lwe-Intanethi
Ukunyuka kwe-e-commerce kuyiguqule indlela iimveliso zezilwanyana ezithengwa ngayo kwaye zithengiswe. Ngoncedo lokuthenga kwi-Intanethi, abanini bezilwanyana zasekhaya banokukhangela ngokulula kuluhlu olubanzi lweemveliso, bathelekise amaxabiso, kwaye bathenge kubutofotofo bamakhaya abo. Olu tshintsho lubhekiselele kurhwebo lwe-intanethi luvule amathuba amatsha kumashishini ukufikelela kwisiseko sabathengi esikhulu kwaye andise ubukho bawo kwimarike.
Ngokutyala imali kwiiplatifti ze-e-commerce ezisebenziseka lula kunye nezicelo eziphathwayo, amashishini emveliso yezilwanyana anokubonelela ngamava okuthenga angenamthungo kubathengi bawo. Iimpawu ezinjengeengcebiso ezenzelwe wena, ukhetho olulula lokuhlawula, kunye nokuzaliseka kweodolo esebenzayo kunokomeleza ukwaneliseka kwabathengi kunye nokuqhuba ukuthenga okuphindayo. Ukongeza, ukusetyenziswa kwemithombo yeendaba zentlalo kunye nezicwangciso zentengiso yedijithali kunokunceda amashishini afikelele kwaye abandakanyeke nabathengi abanokubakho, ukonyusa ngakumbi ukuthengisa kwabo kwi-Intanethi.
Iimveliso zoNyango lwePet
Ukuqhubela phambili kwezobuchwepheshe kukhokelele ekuphuhlisweni kweemveliso ezintsha zokunakekelwa kwezilwanyana ezijongene nempilo kunye nentlalontle yezilwanyana zasekhaya. Ukusuka kwiikhola ezikrelekrele kunye neetraki zeGPS ukuya kwi-automated feeder kunye nabahloli bempilo yezilwanyana zasekhaya, ezi mveliso zibonelela ngokulula kunye noxolo lwengqondo kubanini bezilwanyana zasekhaya. Amashishini atyala imali kuphando kunye nophuhliso ukwenza izisombululo zokhathalelo lwezilwanyana zasekhaya ezinokuzahlula kwiimarike kwaye zitsale abathengi be-tech-savvy.
Ngaphaya koko, ukudityaniswa kwetekhnoloji ye-Intanethi yeZinto (IoT) kwiimveliso zezilwanyana zasekhaya ivumela ukubekwa esweni okude kunye nokuqokelela idatha, okwenza abanini bezilwanyana balandele amanqanaba omsebenzi wezilwanyana zasekhaya, iimetriki zempilo, kunye neepatheni zokuziphatha. Le datha exabisekileyo ingasetyenziselwa ukubonelela ngeengcebiso zomntu ngamnye kunye nokuqonda, ukudala indlela echanekileyo kunye nesebenzayo yokunyamekela izilwanyana. Ngokuhlala ephambili kubuchule obutsha, amashishini emveliso yezilwanyana anokuzimisa njengeenkokeli kushishino kwaye aqhube imfuno yeemveliso zawo.
IiNkqubo zokuBandakanywa kwabaThengi kunye nokunyaniseka
Itekhnoloji ikwadlala indima ebalulekileyo ekukhuthazeni ukubandakanyeka kwabathengi kunye nokwakha ukunyaniseka kwegama. Amashishini anokusebenzisa iinkqubo zolawulo lobudlelwane bomthengi (CRM) kunye nohlalutyo lwedatha ukuze afumane ulwazi kwizinto ezikhethwa ngabathengi kunye nokuziphatha. Ngokuqonda iimfuno zabathengi bawo, amashishini anokwenza unikezelo lwemveliso yawo kunye nezicwangciso zokuthengisa ukwenza indlela eyenzelwe umntu ngakumbi nejolise kuyo.
Ngaphezu koko, ukuphumeza iinkqubo zokuthembeka kunye neenkqubo zokuvuza ngokusebenzisa ii-apps eziphathwayo okanye amaqonga e-intanethi anokukhuthaza ukuthengwa okuphindaphindiweyo kunye nokukhuthaza ukugcinwa kwabathengi. Ngokunikezela ngezaphulelo ezikhethekileyo, imbuyekezo, kunye neengcebiso ezenzelwe umntu, amashishini anokomeleza ubudlelwane bawo nabathengi kwaye enze isiseko sabathengi abathembekileyo. Ukongeza, ukusetyenziswa kwemithombo yeendaba zentlalo kunye nentsebenziswano echaphazelayo kunokunceda amashishini ukuba akhulise ubukho bohlobo lwawo kwaye aqhagamshelane nabanini bezilwanyana zasekhaya kwinqanaba lomntu ngakumbi.
ULungiselelo lwekhonkco lonikezelo
Itekhnoloji iphinde yaguqula iinkqubo zekhonkco lonikezelo ngaphakathi kwimarike yeemveliso zezilwanyana zasekhaya. Ukusuka kwiinkqubo zolawulo lwempahla ukuya kulungiselelo kunye nokuhanjiswa, amashishini anokusebenzisa itekhnoloji ukulungelelanisa imisebenzi yawo kunye nokuphucula ukusebenza kakuhle. Ngokuphumeza umkhondo woluhlu oluzenzekelayo, uqikelelo lwemfuno, kunye nohlalutyo lwexesha lokwenyani, amashishini anokwandisa ikhonkco lawo lokubonelela kunye nokunciphisa iindleko ngelixa eqinisekisa ukuhanjiswa kwemveliso ngexesha elifanelekileyo kubathengi.
Ngaphaya koko, ukudityaniswa kwetekhnoloji ye-blockchain kunokwandisa ukungafihli kunye nokulandeleka ngaphakathi kwekhonkco lokubonelela, ukunika isiqinisekiso kubathengi malunga nokunyaniseka kunye nomgangatho weemveliso abazithengayo. Eli nqanaba lokungafihlisi linokwakha ukuthembana kunye nokuthembeka kumashishini emveliso yezilwanyana zasekhaya, ngakumbi kwishishini apho ukhuseleko lwemveliso kunye nomgangatho kubaluleke kakhulu. Ngokwamkela izisombululo zekhonkco lokubonelela ngetekhnoloji, amashishini anokuphucula ukusebenza kwawo kunye nokuphendula kwiimfuno zentengiso.
Ukuqukumbela
Imarike yeemveliso zezilwanyana zasekhaya ibonelela ngamathuba amaninzi okuba amashishini aphumelele kwaye akhule, eqhutywa kukwanda kwemfuno yeemveliso ezintsha nezikumgangatho ophezulu. Ngokusebenzisa itekhnoloji esebenzayo, amashishini anokuhlala ephambi kwegophe kwaye ahlangabezane neemfuno eziguqukayo zabanini bezilwanyana zasekhaya. Ukusuka kwi-e-commerce kunye nokuthengisa kwi-intanethi ukuya kwiimveliso zokhathalelo lwezilwanyana zasekhaya kunye nezicwangciso zokubandakanyeka kwabathengi, itekhnoloji ibonelela ngeendlela ezininzi kumashishini ukuqhuba ukukhula kunye nempumelelo kwimarike yeemveliso zezilwanyana zasekhaya.
Njengoko ishishini liqhubeka nokuvela, amashishini amkela itekhnoloji kunye nokuveliswa kwezinto ezintsha aya kuba kwindawo efanelekileyo ukwenza imali kwimfuno ekhulayo yeemveliso zezilwanyana zasekhaya. Ngokuhlala uhambelana neendlela zabathengi, ukutyala imali kwinkqubela phambili yetekhnoloji, kunye nokuzisa amava akhethekileyo kubathengi, amashishini emveliso yezilwanyana zasekhaya anokwenza ukhuphiswano kwaye azimise njengeenkokeli kule marike iphumelelayo. Ikamva lentengiso yemveliso yezilwanyana zasekhaya ngokungathandabuzekiyo linxibelelene nobuchwepheshe, kwaye amashishini asebenzisa amandla ayo ngokungathandabuzekiyo aya kuvuna imbuyekezo yokukhula okuzinzileyo kunye nempumelelo.
Ixesha lokuposa: Oct-04-2024
