Impembelelo entle ye-e-Commerce kwimakethi yezilwanyana zasekhaya

Kwiminyaka yakutshanje, imakethi yemveliso yezilwanyana zasekhaya iye yafumana inguqu ebalulekileyo, ubukhulu becala ngenxa yokunyuka kwe-e-Commerce. Njengababanini bezilwanyana zasekhaya baphendukela kwi-intanethi bathenga kwi-intanethi babahlobo babo boboya, ishishini lemveliso livele, lihambisa imiceli mngeni kunye namathuba amashishini. Kwezi bhlog, siya kuphonononga impembelelo ye-e-Commerce kwimakethi yezilwanyana zeZilwanyana kunye nendlela yokuqhubela phambili indlela yokuthenga ngayo abasebenzi basekhaya abangamaqabane abo.

I-Shift yokuthenga kwi-Intanethi

Ukuphumela lula kunye nokufikeleleka kwe-E-Courserce kutshintshe indlela abathengi ngayo abathengi beemveliso zekhaya. Ngokucofa nje nje, abanini bezilwanyana ezithandazayo banokukhangela ngoluhlu olubanzi lweemveliso, thelekisa amaxabiso, ukufundwa, kunye nokuthengwa ngaphandle kokushiya intuthuzelo yamakhaya abo. Olu tshintsho lokuthenga kwi-Intanethi alusebenzisi lula inkqubo yokuthenga kodwa ikwavulele ihlabathi lokukhetha abanini-mpahla, ebavumela ukuba bafumane uluhlu lweemveliso ezingenakufumaneka kwiivenkile zabo zendawo.

Ngapha koko, iCovid-19 ubhubhane sele ikhawulezelele ukwenzela ukuthenga kwi-Intanethi kuwo onke amashishini, kubandakanya imakethi yemveliso yezilwanyana. Ngebhodi yokulinda kunye nokukhulula ngokwasentlation, amanani amaninzi abantu abathengi baguqukela kwi-e-Commerce njengendlela ekhuselekileyo nefanelekileyo yokufezekisa iimfuno zabo zasekhaya. Ngenxa yoko, imakethi yentengiso yezilwanyana zasekhaya ezikwi-Intanethi ifumene i-gorge kwimfuno, ekhuthazeka amashishini ukuba aziqhelanise nokutshintsha kwabathengi.

Ukunyuka kweempawu zomthengi ngqo

I-E-Commerce inqamleze indlela yokuvela kwe-Reffer-to-Refter (i-DTC) yentengiso kwimakethi yezilwanyana zasekhaya. Ezi phawu zidlula amajelo athengisayo zemveli kwaye bathengise iimveliso zabo ngqo kubathengi kumaqonga okwi-Intanethi. Ngokwenza njalo, iimpawu ze-DTC zinokunikezela ngamava okuthenga abokuqala, yakha ubudlelwane ngqo nabathengi babo, kwaye uqokelele ukuqonda okuqinisekileyo kwabathengi kunye nokuziphatha.

Ngaphaya koko, ii-rands ze-DTC zinokuguquguquka ekuzivavanyeleni iminikelo yemveliso enobuchule kunye neendlela zokuthengisa, ukuphethelela kwi-niche yentengiso yentengiso yezilwanyana zasekhaya. Oku kukhokelele ekufundeni kweemveliso ezikhethekileyo, ezinjengeempahla zezinto eziphilayo, izixhobo ze-PET ezihleliweyo, kunye nokulungisa izinto ze-eco-Greysings, ezinokuthi zingafumani ntshukumo kwizitena zesitena zemveli.

Imiceli mngeni kubathengisi bemveli

Ngelixa i-E-Commerce ikhupha izibonelelo ezininzi zentengiso yezilwanyana zasekhaya, abathengisi bemveli baye bajongana nemiceli mngeni ekufezekiseni imbonakalo eguqukayo. I-Brick-And-Arred Speres ikhuphisana nabathengisi abakwi-intanethi, ukubanyanzela ukuba baphucule amava abo atoreni, bandise ubukho bawo kwi-Intanethi, kwaye bafundise iindlela zabo ze-Omnikennel.

Ukongeza, ukuluncedo kwivenkile ekwi-Intanethi kukhokelele ekwenzeni ukwehla kweenyawo zevenkile yezilwanyana zasekhaya, kubakhuthaza ukuba baphinde basebenzise iimodeli zabo zeshishini kwaye baphonononge iindlela ezintsha zokuzibandakanya nabathengi. Abanye abathengisi babamkele i-e-Commerce ngokwazisa amaqonga abo okwi-Intanethi, ngelixa abanye begxile ekuboneleleni amava ahlukeneyo egcinalo, njengeenkonzo zasekhaya, iindawo zokudlala ezisebenzisanayo, kunye neeworkshop zokudlala.

Ukubaluleka kwamava abaThengi

Kwiminyaka yobudala be-e-Commerce, amava abathengi sele engumntu obalulekileyo kumashishini emveliso yezilwanyana zasekhaya. Ngeenketho ezininzi ezikhoyo kwi-intanethi, abanini bezilwanyana zasekhaya bazonda kakhulu kwiimpawu ezibonelela ngamava anezikhalazo, iingcebiso zomntu, inkxaso yabathengi ephendulayo, kunye nembuyekezo engasebenziyo. Amaqonga e-e-Commerce axhotyiswa amashishini emveliso yezilwanyana zasekhaya ukuba enze idatha kunye nohlalutyo ukuze aqonde ukhetho lwabathengi babo kwaye ahambisa amava alungisiweyo aqhuba ukuthembeka kunye nokuphinda ukuthenga.

Ngaphaya koko, amandla omxholo owenziwe ngumsebenzisi, njengokuhlolwa kwabathengi, ukuzibandakanya kwezentlalo, kunye nobambiswano lwentsebenzo, idlale indima ebalulekileyo ekwakheni umbono wemveliso yezilwanyana phakathi kwabathengi. I-E-Commerce ibonelele ngeqonga kubanini bezilwanyana zasekhaya ukuba babelane ngamava abo, iingcebiso, kunye nobungqina, baphembelela izigqibo zokuthenga abanye kuluntu lwezilwanyana zasekhaya.

Ikamva le-E-Commerce kwimakethi yezilwanyana zasekhaya

Njengoko i-e-Commerce iyaqhubeka ukuphinda isebenze kwakhona kwimakethi yezilwanyana zasekhaya, amashishini kufuneka aziqhelanise nokusebenza kwabathengi kunye nokuvelela kwetekhnoloji. Ukudityaniswa kwengqondo yobuchule, i-veritured yenyani leyo ilungiselelwe ukuphucula amava okuthenga kwi-Intanethi kubanikazi bemveliso yezilwanyana, ukuhambisa iingcebiso zemveliso, kunye nokukhetha okuzenzekelayo.

Ngapha koko, ukugxininisa okukhulayo kuzinzo nokuzimisela okucwangcisiweyo kwimarike yemveliso yezilwanyana ezibonisa ithuba leemveliso ze-e-commerce ukubonisa iimveliso ze-e-Eco-bises kunye nezentlalo, ezinyamekela kwixabiso lobunini bendalo. Ngokuqesha i-E-Commerce e-E-Commerace, amashishini anokukhuthaza iinzame zabo zokukhuthaza ukungafihlisi, ukulandelela, kunye neendlela zokuziphatha, ekugqibeleni ukuthathe intembelo kunye nokunyaniseka phakathi kwabathengi.

Ukuqukumbela, impembelelo ye-E-Commerce kwimarike yeemveliso zasekhaya iphakame, iphinde iphinde ifumane indlela, ithenge, kwaye uzibandakanye neemveliso zamaqabane abo amthandayo. Njengoko eli shishini liyaqhubeka nokuvela, amashishini afumana inguqulelo yedijithali kwaye abeke phambili izicwangciso-qhinga zenani le-Cecric kuya kuphumelela kwimeko eguqukayo yemveliso yemveliso yezilwanyana zasekhaya.

Impembelelo entle ye-e-Commerce ayinakuphikiswa, kwaye icacile ukuba umatshini wokubini kunye nabahlobo babo botshaya baya kuqhubeka nokukhuliswa ngamava angenamthungo kwaye enobuchule bokuthenga. Nokuba yi-toy entsha, okanye ibhedi enesondlo, okanye i-coby ehlekisayo, i-e-Commerce iyenza ibe lula kunangaphambili ukuba ibonelele ngamalungu osapho amane anemilenze.